Clik here to view.
“Merry Christmas” or “Happy Holidays” in Campaigns?
In 2005, Wal-Mart attempted to de-emphasize the use of the word Christmas, particularly the term “Merry Christmas”, and began pushing non-Christmas holiday items and messages. The world’s largest...
View ArticleEmail After Dark: Tips For Maximizing Your Email Marketing Reach
While email has sometimes been called “outdated” for some time, the electronic form of communication is just as strong as ever. Social media marketing has received a ton of focus from advertisers and...
View ArticleClik here to view.
Building (or Destroying) Your Corporate and Personal Brand Through #Selfies
Much to the chagrin of many selfie haters, the selfie craze did not subside in 2014 following an explosion of epic proportions in 2013. The creation, and potentially destruction, of brands through...
View ArticleReal-Time Marketing Tweets Continue to Take Over in 2014
Real-time marketing is still very much a young, undefined and rather ambiguous craze that has swept the business world over the last few years and while there are severe cautions, it can be a...
View ArticleClik here to view.
Little-Known Social Media Options for Expanding Your Global Market
Alexa lists the top five most popular social websites (in order) as Facebook, Twitter, LinkedIn, Google Plus and Pinterest. Shocking. If your company, big or small, media-based or potato-based, has not...
View ArticlePitching Your Message: The Importance of Crafting a Perfect Storytelling Pitch
Pitches have existed since the beginning of time. Whether you’re seeking approval for a major real estate development project, requesting manpower to carry out a multi-million dollar marketing...
View ArticleClik here to view.
Spell Check: Remembering Basic Spelling and Grammar Rules in Your Campaign
In the transparrently cold-blooded world of social media with smartphones, good luck slipping any errors, diminitive or humonguous, past fiesty consumers and valuable parnters. I’m concerned if you saw...
View Article5 Awesome TED Talks to Get Your Creative Business Juices Flowing
One of the most under-utilized pieces in the quirky worlds of entrepreneurship, branding and marketing is the application of ideas presented by innovative minds.As noted in our recommendations for...
View ArticleClik here to view.
Reviewing Some Dangers of Viral Marketing
Viral marketing is one the most fascinating and thought-provoking marketing techniques on the planet. Curious minds are drawn to viral marketing for numerous reasons, including the endless...
View ArticleBrands Use Witty Tweets to Embrace 4/20, Tap Into Marijuana-Smoking Target...
Contrary to popular belief, more than just two states (Colorado and Washington) currently have laws legalizing weed in some fashion. There are actually 23 states and the District of Columbia that fit...
View Article
